Enter your stats below to see your engagement rate and how it compares to industry benchmarks.
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Criar loja grátisFor most accounts, 3-6% is considered good. Micro-influencers (1K-10K followers) typically have higher rates (5-8%) while large accounts (100K+) average 1-2%.
The formula is: (Average Likes + Average Comments) ÷ Followers × 100. This gives you a percentage that represents how actively your audience interacts with your content.
Common reasons include posting at wrong times, inconsistent content, not engaging with your audience, using banned hashtags, or having inactive/bot followers.
Absolutely. Brands often prioritize engagement rate over follower count. A high engagement rate (>3%) signals an active, loyal audience that trusts the creator.
Check weekly or monthly to track trends. Don't obsess over individual post performance — look at the average over your last 10-12 posts.
This calculator uses likes and comments. Reels engagement is often calculated differently using views. For Reels, (likes + comments + shares) ÷ views × 100 is more accurate.
The global average Instagram engagement rate in 2026 is approximately 2.5-3% for feed posts. Reels tend to get higher engagement (3-5%).