Enter your video stats to see your engagement rate and compare with TikTok benchmarks.
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Criar loja grátisTikTok generally has higher engagement than other platforms. A good rate is 5-10%. Accounts with under 10K followers often see 8-12%. Large accounts (1M+) average 1.5-3%.
The formula is: (Likes + Comments + Shares) ÷ Views × 100. Unlike Instagram, TikTok engagement is calculated based on views rather than followers.
TikTok's algorithm shows content to people beyond your followers via the For You Page. Views-based engagement better reflects actual content performance.
Open TikTok → Profile → three-line menu → Creator Tools → Analytics. Check your average views per video over the last 28 days.
Yes! Videos with high engagement (especially watch time, comments, and shares) get pushed to more For You Pages, creating a viral snowball effect.
Shares include sending the video via DM, sharing to other platforms (WhatsApp, Instagram Stories), copying the link, or saving the video.
Generally yes. TikTok's average engagement rate is 4-6% compared to Instagram's 2-3%. The algorithm-driven discovery gives smaller creators more reach.