Enter your video stats to measure engagement and compare with YouTube benchmarks.
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Criar loja grátisA good YouTube engagement rate is 3-5%. Smaller channels (under 10K subscribers) typically see 4-6%, while larger channels average 1-2%. Anything above 5% is excellent.
The formula is: (Likes + Comments) ÷ Views × 100. This measures how actively viewers interact with your video relative to how many people watched it.
Views is the standard for YouTube since not all subscribers see every video. Views-based engagement gives a more accurate picture of actual content performance.
Ask questions in your video, use end screens and cards, reply to comments, create community posts, and make content that encourages discussion.
Yes. Shorts typically have higher like ratios but lower comment rates. Long-form videos tend to generate more meaningful engagement and watch time.
Likes signal to the YouTube algorithm that viewers enjoyed the content. Videos with high like-to-view ratios get recommended more in Suggested Videos and Browse.
Check monthly using YouTube Studio analytics. Focus on trends over time rather than individual video performance. The last 28-day average is most useful.